SME needs love and attention
If you run an established business or organisation, you understand that nothing in business stands still very long. Your customer's requirements, your products, your costs and of course your competitors are evolving constantly. What worked for your business for the last ten years may not work now - and if it has. Working with an established brand often involves identifying whats aspects actually contribute to brand recognition and loyalty built up over the years and what aspects now appear dated, out of touch and detract from your hard-earned status.
Help! I'm starting a new business!
A significant headache involved in bringing a new business or venture to fruition is defining its identity in every sense. Even the name of the business might be undecided not to mention the logo design, the corporate identity including stationery, business cards, letterheads, web site etc. At this stage many starting-on-a-shoestring ventures will choose the DIY route ("I'm good on the computer - how hard can it be to create a logo?...) and many succeed in creating fairly passable and usable logos, flyers etc. Better than nothing right?