The success of a good newspaper advert or marketing campaign is often thought to depend largely on size (and by extension marketing budget) alone. How much magazine or newspaper real estate can your budget extend to? While it's true that prominent advertising will get noticed - over the years we have found ourselves saying again and again: so what? What has the ad or marketing campaign done to build your brand? Has it contributed to the long-term growth of your business or organisation? Has the public perception or emotional engagement with your products or services been deepened or strengthened?
If these questions seem misplaced to you, then ask yourself if you would rather choose the next camera, or car or holiday you buy based on a brief flash of every available option (think "speed-dating") or would you rather decide based on a deeper and more slowly acquired level of brand familiarity and trust (a trust that often you didn't even know you had. Are Volvos really safer?). Like so many aspects of life, winning trust is a difficult and often competitive business. Avenir can help you plan and design truly effective advertising or create an entire marketing campaign which goes beyond merely making an impact, and instead creates advertising that leaves a lasting impression.